5W Public Relations, one of the largest independently-owned PR firms in the U.S., announces recently it has been selected as the public relations Agency of Record for the largest destination marketing organization in Southern Oregon, Travel Medford.
5W will be responsible for managing Travel Medford’s media relations program, raising brand awareness and positioning Medford as a must-visit destination.
What does the partnership offer?
The partnership, while an ongoing program, kicks off ahead of the busy summer travel months.
Located in the heart of the Rogue Valley, Medford is a hidden treasure within the tourism industry, boasting award-winning wine, cheese, entertainment, and outdoor attractions.
5W will leverage these key points and more to drive travelers to the region through media coverage.
According to 5W’s Consumer Culture Report, Travel & Experiences rank among the top 3 categories where consumers are most likely to spend their disposable income in 2023; an insight that further underscores the potential to attract tourists to Medford who are seeking new and exciting experiences.
Thoughts from the executives
“We are excited to partner with Travel Medford and bring awareness to the abundance of unique recreational and gastronomical activities that the region offers,” said 5WPR co-CEO Dara Busch.
“The tourism PR space is an area where we continue to drive results for clients and we are confident that with the help of 5W’s Lifestyle team, travelers will keep Medford on their radars when planning their next trip.”
“Momentum is building as we grow Medford’s identity as a premier travel destination and this partnership with 5WPR is an opportunity to elevate our rural community on a national scale,” said Travel Medford’s Senior Vice President T.J. Holmes.
“The 5WPR team aligned with who we are as a destination, and we are excited for them to amplify Medford’s presence in travel industry.”
5W Public Relations’ Lifestyle division creates sophisticated communications programs that capture attention for travel and hospitality brands in a crowded, distracted world.