Seaworld Entertainment names Marisa Thalberg as new CMO

SeaWorld Entertainment, Inc, a leading theme park and entertainment company, recently announced that Marisa Thalberg will join the company as their Chief Marketing and Communications Officer effective April 24, 2023.

Marisa’s new role

In this role, Marisa will be responsible for brand and marketing strategies that drive revenue, increase visitation across the organization’s award-winning portfolio of 12 parks, and elevate the company’s conservation mission.

Marisa is a globally recognized brand-builder and pioneer of digital, social and eCommerce marketing. She is a five-time honoree on Forbes’ “World’s Most Influential CMOs” list, among other industry accolades.

Thoughts from the executives

Marc Swanson, Chief Executive Officer of SeaWorld Entertainment, Inc. said, “Marisa’s experience with some of the most recognized retail and F&B brands, coupled with her strong history of driving revenue growth through holistic marketing strategies, represents a great opportunity to better showcase our iconic brands and the passionate work we do with conservation. We are thrilled to have her join our leadership team.”

Marisa added, “From the moment I experienced SeaWorld Parks and Entertainment and learned more about all of the brands within it, I have been so excited to join this leadership team. This is a company that is uniquely built on delivering joy and creating memories that matter, while also educating and inspiring others to protect animals and the wild wonders of our world.”

“Across SeaWorld, Busch Gardens, Sesame Place, Discovery Cove and every brand in the portfolio there is a unique story that I cannot wait to work with the team to tell. The growth opportunities ahead are incredibly exciting.”

Marisa’s brief history

Marisa Thalberg, Chief Marketing and Communications Officer at SeaWorld Entertainment

Marisa was the first Executive Vice President, Chief Brand and Marketing Officer for Lowe’s Companies Inc. from 2020-2022. At Lowe’s, she was responsible for the transformation of marketing during which she helped drive record sales and brand growth for the company.

Prior to Lowe’s, Marisa was the Global Chief Brand Officer at Taco Bell, where she achieved category-beating same store sales growth every quarter and captured the highest passion index among fans of any QSR brand. She also provided global brand stewardship for Taco Bell’s rapid international expansion.

From 2007-2015, Marisa was the head of Corporate Digital Marketing Worldwide for The Estee Lauder Companies (ELC), where she was responsible for the total company leadership of digital/social marketing and content strategy to support brand and eCommerce development worldwide, across the company’s portfolio of 30+ leading prestige global beauty brands.